The Carlyle Group sells graze to UnileverWednesday, 24 April 2019
Thursday, 7 February 2019
Travers Smith LLP has advised long-standing client The Carlyle Group (NASDAQ: CG) and other shareholders on the sale of graze to Unilever.
Founded in 2008, graze is one of the U.K.’s largest healthy snacking brands. Having started with a snack box delivery service, graze now operates tech-led multichannel model direct-to-consumers, online and via retail. The business has access to unique data enabling it to pioneer innovation and is now present in over 30,000 top retailers across the U.K., as well as national U.S. retailers such as Target, Walgreens and 7-Eleven.
Anthony Fletcher, graze CEO said: “This deal marks a transformational moment in graze’s growth journey. graze believes that learning from Unilever's sustainable living plan will become a key driver for the business."
The Travers Smith team was led by Private Equity & Financial Sponsors Partners Ian Shawyer and George Weavil and Senior Counsel Moushumi Sharmacharja. It also included Corporate Associates Emily Lang, Hanna Uhlin and Sarah Owadally, Tax Partner Simon Skinner and Tax Associate Katherine Williamson.
Harris Williams provided financial advice to The Carlyle Group and management. Unilever were advised by DLA Piper.