Will Normand

Will Normand


Will is a partner in the Funds Department and has a broad asset management practice advising on a wide range of products with a particular focus on "retailisation" structures for alternative asset managers.

Will has a successful private fund formation practice focussed on products that are designed to diversify a manager's investor base away from just institutional clients, including structuring European domiciled funds specifically targeted at wealth managers and private banks. He is also heavily involved in industry efforts to reform the ELTIF structure and is advising clients on potential LTAF launches. He also regularly advises listed investment funds from incorporation right through the life of the vehicle as well as placing agents and sponsors on listed fund transactions.

Graduate Recruitment Partner

Will is a graduate recruitment partner and participates in various initiatives, including vacation schemes and university presentations, to guide and inspire aspiring solicitors looking to start their career in the City, and at Travers Smith.

Industry recognition

Will is a regular speaker at prestigious conferences including the London Stock Exchange's United States Listed Fund Conferences in Boston and New York, the Guernsey Finance Funds Master Class series and the Jersey Finance Funds Conference. He is listed as a 'Leading Individual' in The Legal 500 2023, and is ranked in Chambers and Partners UK 2022.

Selected deals


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