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Travers Smith advises Auto Trader on its acquisition of AutoConvert


Travers Smith LLP has advised Auto Trader Group plc (Auto Trader), the UK's largest digital automotive marketplace, on the acquisition of Blue Owl Network Limited.

Founded in 2015, Blue Owl Network Limited, created 'AutoConvert', a finance, insurance and compliance platform with built-in customer relationship management systems, aimed at automating the full customer journey for the automotive sector. Its customers include automotive dealers, dealer networks and financial brokers. It is based in Manchester and employs 28 people.

The Travers Smith team was led by Corporate M&A and ECM Partner Andrew Gillen with support from Associate Victoria Robinson and Trainee Alfred Fabian. The team also included Head of Commercial, IP & Technology, Dan Reavill, Commercial Associate Glen Evans, Tax Partner Madeline Gowlett and Tax Senior Associate Sivanti Devakumar.

Travers Smith has previously advised Auto Trader on the acquisition of KeeResources and its joint venture partnership with Cox Automotive.

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