Travers Smith advises on ECI's sale of Content+Cloud


Travers Smith LLP has advised long-standing client ECI Partners and management on their agreement to sell the Content+Cloud group to Advania, a leading IT-provider in the Nordics.

Content+Cloud is a leading technology services business, digital transformation partner and Managed Services Provider (MSP). It is a Microsoft partner in the UK, operating across all three Microsoft clouds, including Modern Workplace, Azure and Dynamics. Content+Cloud helps clients transform the way they operate, optimise the way their people work, and provides flexible and secure platforms on which to operate.

ECI invested in Content+Cloud, then called IT Lab, in 2016. Since then, ECI has supported the business to deliver on strategic acquisitions that deepened the business’ proposition in cyber, public cloud and Microsoft application capabilities.

The Travers Smith team was led by Private Equity & Financial Sponsors Partner George Weavil, supported by Senior Associate Jessica Kolhorn, Associate Jessica Cragg and Trainee Secondee Mike Asprou. Specialist advice was given by Tax Partner Jessica Kemp and Associate Lewis Currie.

The transaction will close during December 2021. 

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