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Travers Smith advises S4Capital on the merger of its content practice MediaMonks with Dare.Win


Travers Smith LLP has advised S4Capital plc on entering into exclusivity in relation to a merger of Dare.Win, an award-winning Paris-based digital creative agency, with MediaMonks, S4Capital's Content practice.

Dare.Win was founded in 2011 by Wale Gbadamosi-Oyekanmi and has since become one of France’s most exciting and innovative digital creative agencies. With a hybrid business model spanning creativity, production and consulting, Dare.Win employs over 80 people and counts Netflix, Nike, Google, Française des Jeux, PlayStation and Warner as clients.

Merging Dare.Win into MediaMonks builds on the existing S4Capital Content capabilities and expands MediaMonks' geographical presence to France, Europe's third largest advertising market.

The Travers Smith team was led by Corporate Partner Tom Coulter and Corporate Associate Joe Knox. De Pardieu Brocas Maffei advised on French law aspects of the merger.

Corporate Partner, Tom Coulter, noted: "We are delighted to have advised on another merger for S4 Capital, expanding its presence further in France so that it now has its "holy trinity" of service offerings in Paris."

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