Sports

Strategic solutions tailored to the business of sport

Sports

Overview

Our sports clients include a varied list of organisations, who repeatedly turn to us for advice because they trust and value our practical, commercial approach and in-depth sectoral knowledge combined with our ability to call on the expertise of a wider, cross- disciplinary team.

We have our finger firmly on the pulse in the sector and understand the commercial framework which underpins contracting arrangements, and management of stakeholder dynamics.

From M&A and investment opportunities, through to negotiating complex contracts, governance and litigation, if you are looking to take advantage of new markets, opportunities or technologies, our advice will help you to establish a robust framework on which you can rely.

What we do best is to help organisations find their way in the corporate sports world to make the most of their ideas, innovations, responsibilities and investments.

Our dedicated team of lawyers advise on the exploitation of IP rights and commercialisation of ideas arising out of transactions, complex contract negotiations, licensing issues around exploiting technology and consumer/ privacy regulatory compliance, employee matters as well as governance and disputes.

Selected experience

Greenfield, the investment vehicle of Andrea Radrizzani, on the sale of their stake in Leeds United FC to 49ers Enterprises

Premiership Rugby on a major investment by CVC Capital Partners and ongoing governance matters

Sportlight Sports Group on its brand licence for racing newspaper, The Racing Post

Formula 1 on its franchising of the F1 Arcade

The Wirtz family on Florian Wirtz's record-breaking transfer to Liverpool Football Club

Leicester Tigers on new financing provided by the Department for Digital Media, Culture & Sport, as well as on a number of confidential employment matters

Force India Formula 1 team on its technical partnership with McLaren Applied Technologies and engine supply with Mercedes F1

Various Premiership Rugby clubs in relation to salary cap investigations

Sports Direct on a competition claim following Newcastle United's decision not to supply their 2024/2025 replica kit for retail sale in its chain of shops and online, having entered into an exclusive arrangement with JD Sports

talkSPORT on its overseas sports radio partnerships, and deals on Premier League, FA Cup and NFL audio rights

Porsche on its proposed (but now aborted) partnership with Red Bull F1 team ad well as other F1 teams

Goalhanger Podcasts on its arrangements with talent for "The Rest Is" series of podcasts

Key contacts

Read Louisa Chambers Profile
Louisa Chambers
Read Jonathan Fritz Profile
Jonathan Fritz
Read Tim Gilbert Profile
Tim Gilbert
Read Robert Payne Profile
Robert Payne
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