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Travers Smith advises Milestone Investisseurs on the acquisition of three leading French brands


A Travers Smith team led by corporate partner William Howard has advised Milestone Investisseurs (“Milestone”), a Luxembourg based private equity firm on the acquisition of three leading French household brands, Maison Verte, O’Cédar and Baranne from multinational consumer goods company, Reckitt-Benckiser.

Baranne (shoe care), O’Cédar (wood care) and Maison Verte (environmentally friendly laundry care) are iconic French brands each with a strong presence in their respective markets.

Milestone had been looking to acquire French brands to rejuvenate and develop following its successful investment in Cadum, which was sold to L’Oréal in 2012, a transaction which was sold to L'Oreal in 2012, a transaction which Travers Smith also advised on.

Travers Smith worked alongside Milestone’s French legal advisers Jeantet Associés (Philippe Matignon and Pascal Georges).

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