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Travers Smith advises on the sale of the Vivid Toy Group


Travers Smith LLP has advised the selling shareholders on the sale of Vivid Toy Group Limited ("Vivid") to Privet Capital ("Privet").

The Travers Smith team was led by Private Equity partner Edmund Reed and Finance partner Edward Smith. They were assisted by Private Equity senior counsel Moushumi Sharmacharja, Finance senior counsel Douglas Hawthorn and Private Equity associate Adrian Duncan.

Vivid is one of Europe's leading independent branded toys and games companies, licensing, designing, manufacturing and selling a combination of in-house developed toy and games IP and third party intellectual property licenses to major retailers in the UK, France, Germany, Benelux and US markets including Tesco, Argos, Wal-Mart, Carrefour, Toys "R" Us, Smyths, The Entertainer and Amazon. Key brands include Crayola, Care Bears, Thunderbirds, AniMagic and Moshi Monsters. The Company is headquartered in the UK (Guildford), and has additional sale and marketing operations in France (Paris) and Germany (Frankfurt), as well as operations in Hong Kong. Vivid's core product lines are toys, games, arts and crafts.

Privet were advised by Fladgate LLP. 

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