Travers Smith LLP has advised Kantar Group on its agreement to acquire Qmee


Travers Smith were delighted to advise leading marketing data and analytics company, Kantar Group, on its agreement to acquire Qmee, a UK-based app survey platform and fraud prevention technology provider, from private equity fund manager, Capital D.

Qmee offers brands access to consumers’ opinions and attitudes and provides a panel of more than 750,000 active and loyal consumers across North America, the UK and Australia, and most recently France and Germany, alongside best-in-class advanced neural networks anti-fraud technology.


Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within the Kantar Group. The transaction is expected to complete in June 2022.


The Travers Smith team was led by Corporate Partner Mohammed Senouci, with support from Senior Associate Ben Lowen and Associate Rebecca Pearson. The team were supported by Tax Partner Russell Warren and Senior Associate Silvana van der Velde, Incentives Senior Counsel Elissavet Grout and Associate Tom Leatherby, Employment Partner Alex Fisher and Associate Antony Weber, Real Estate Senior Associate Maddy Douglas and Associate Dan Forshaw, Commercial Partner Dan Reavill and Associates Sarah Robinson and Andy Maxwell, Finance Partner and Head of Leveraged Finance Matthew Ayre and Associate Fiona Cantlay, Operational Risk and Environment Senior Associate Laura Smyth, and Pensions Partner Daniel Gerring and Associate Elliot Pulver.


Capital D were advised by Latham & Watkins and Lazard.

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