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Travers Smith LLP has advised S4 Capital plc on the combination between Media.Monks and Social Media Marketing agency, XX Artists

Overview

Travers Smith LLP has advised S4 Capital plc on the combination between Media.Monks and Social Media Marketing agency, XX Artists, expanding its capabilities and client base in the core US market.

XX Artists was founded in 2018 by Kyle Kuhns and is an award-winning Social Media Marketing agency with a competitive talent edge. Headquartered in Los Angeles with a majority-female, majority-diverse team of 125 globally, XX Artists helps clients such as Google, YouTube, Logitech, and Ancestry.com formulate and execute their social and influencer content strategies. XX Artists also touts an industry-leading talent social practice, working with over 40 top musicians, actors, artists and public figures on their digital platforms.

In 2021, XX Artists generated Gross Profit in excess of $12m with growth of over 100%. XX Artists is experiencing continued strong growth heading into 2022, with a number of client wins and remit expansions that have resulted in YTD booked revenues well in excess of 2021's performance. As with the recent TheoremOne combination, the S4Capital stock component of the consideration is priced at £4.25.

The Travers Smith team was led by Corporate Partners Tom Coulter and Aaron Stocks, with support from Corporate Senior Associate Graeme Earle. Loeb & Loeb LLP advised on the US law aspects of the combination.

Corporate Partner Tom Coulter noted: "We are delighted to advise long-standing client S4 Capital on the combination with XX Artists, which augments its Social Media Marketing capabilities and expands its client base."

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