Travers Smith LLP has advised longstanding client ZPG plc on its acquisition of Expert Agent.
Established in 2003, Expert Agent was the first UK provider to take estate and letting agency software online and provides fully cloud-based software solutions and essential systems for the day-to-day management of inventory, marketing and communications for estate agents and lettings agents across the UK.
The acquisition of Expert Agent is part of ZPG's continuing mission to provide the most useful resources to and be the most effective partner for UK property professionals. Expert Agent has a strong track record and experienced management team with deep knowledge of UK property and software markets. Expert Agent will continue to operate as a standalone platform and brand and the team will become an integral part of the Property Services division of ZPG.
The Travers Smith team was led by corporate finance partner Andrew Gillen, with support from corporate senior associate Andrew Gofton-Salmond. Specialist tax advice was provided by tax partner Kathleen Russ with support from tax associate Laura Jackson. Commercial advice was provided by senior commercial, IP and technology associate James Longster.
Travers Smith previously advised ZPG on its £120m acquisition of Hometrack in February 2017, on its acquisition of Property Software Group in 2016, and its acquisition of price comparison website uSwitch in 2015.