Travers Smith LLP has advised longstanding client TA Associates and certain other shareholders on the sale of a Flashtalking, a leading independent ad serving, measuring and technology company, to Mediaocean, a portfolio company of Vista Equity Partners. The transaction is expected to close by Q3 2021.
The combined entity will represent an advertising technology platform with over $200 billion in annualised media spend and over 1 trillion monthly ad impressions.
The Travers Smith team was led by Private Equity & Financial Sponsors Partner Ian Keefe, with support from Associates Max Conway, Sam van Besouw, and Caragh Jenkins.
Tax advice was provided by Senior Partner Kathleen Russ, assisted by Senior Associate Joseph Sheldrick and Associate Aimee Hutchinson. Incentives and Remuneration Advice was provided by Head of Incentives and Remuneration Mahesh Varia assisted by Associate Hugo Twigg. The team also included Finance Partner Donald Lowe and Associate Michael Leadbeater.
Goodwin Procter LLP advised Flashtalking on matters of US law. J.P. Morgan Securities LLC acted as financial advisers to Flashtalking, with Kirkland & Ellis International LLP acting as legal advisers to Mediaocean.