Travers Smith has advised Phoenix Equity Partners, LDC and senior management shareholders on the sale of Forest Holidays to Sykes Holiday Cottages (a Vitruvian Partners company)
Forest Holidays is a leading UK eco-tourism business, which offers short term stays in environmentally sensitive cabins owned and operated in the UK. Phoenix partnered with Forest Holidays in 2017 and has helped build their portfolio to 700 cabins across 12 forest locations in Great Britain (including most recently in Delamere Forest, Cheshire, Beddgelert and the Brecon Beacons National Park in Wales, due to open in December 2022). Forest Holidays has also significantly improved its digital marketing, branding and technological capability over the past 5 years, ensuring that its unique accommodation offerings are supported by a modern business platform.
The Travers Smith Private Equity & Financial Sponsors team advising Phoenix and other shareholders on the sale was led by Partners James Renahan and Emma Havas, supported by Senior Associate Jessica Kolhorn and Associate Jarrett Whitehead as well as Trainee Solicitor Matthew Williams.