Travers Smith LLP has advised PureGym, the UK’s leading gym operator, on its acquisition of Soho Gyms and its 10 fitness clubs.
PureGym will convert all of the Soho Gyms sites into the PureGym format through a rolling refurbishment programme. Similar to the successful integration of the LA Fitness business, which it acquired in 2015, PureGym will invest in refurbishing the gyms, providing Soho Gyms’ existing members with access to first-class facilities and a growing nationwide network of 214 gyms. This transaction will bring the number of sites in PureGym’s London estate to 59. The deal value is confidential.
Mishcon de Reya LLP provided legal advice to the selling shareholders of Soho Gyms.