Travers Smith has advised NYSE-listed RPM International Inc., which owns subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services, on the acquisition of the Star Brands Group, the UK-based parent company of The Pink Stuff, for RPM's subsidiary, Rust-Oleum.
Star Brands is now part of RPM’s Consumer Group. The transaction bolsters Rust-Oleum’s expanding cleaners business with a fast-growing and disruptive brand known for the high performance of its products and innovative marketing.
The Pink Stuff is a globally recognized leader in household cleaning products. Best known for its iconic cleaning paste, vibrant branding and signature scent, The Pink Stuff has achieved rapid growth, evolving into one of the fastest-growing brands in the U.S. household cleaners category, in addition to its growing presence in Europe and other global markets.
The Travers Smith team on this transaction was led by Corporate Partner William Howard, Senior Counsel Joe Knox and Associate Marie Morazzani who were supported by Senior Associates Mike Daley and Sophie Gayle-Farlow, Associate Will Rann and Trainee Nadia Ashbridge. Specialist advice was provided by Partner Hannah Manning and Associate Amy Broderick in the Tax team, Partner Nigel Seay and Associate Laura Reuther in the Competition team, Senior Counsel Catherine O'Driscoll and Associate Dan Forshaw in the Real Estate team, Associates Jorja Hills and Nick Brady in the Technology & Commercial Transactions team, Associate Christie Jamieson in the Employment team and Associate Fergus Crutchley in the Operational Risk & Environment team.
Travers Smith worked alongside Tom Welsh, Sam Totino and Anthony Cox at Calfee, Halter & Griswold on this cross-border transaction.
