1. Digital Markets, Competition and Consumers Act 2024 now in force
Much of the UK's new Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into force on 1 January 2025. These included the reformed competition law provisions (including new merger control thresholds for the UK Competition & Markets Authority (CMA) to be able to take jurisdiction over transactions) and the new regulatory regime for digital markets. The new consumer law provisions (see Section 6: Consumer law) came into force slightly later, on 6 April 2025.
The new merger control, competition law and consumer law provisions are applicable to all types of business, not just Big Tech, and some provisions have extraterritorial reach.
Merger control – updated jurisdictional thresholds
In the merger control space, the DMCCA updates the UK's jurisdictional thresholds, as well as introducing the UK's first 'no-increment' share of supply test (to capture so-called 'killer acquisitions as well as vertical and conglomerate mergers) and a new safe harbour for 'small mergers'. Mergers will be exempt from review where each party’s UK turnover is less than £10 million. This provides welcome increased certainty over the application of UK merger control to, among other things, ‘foreign to foreign’ mergers where both parties have little or no UK turnover. The DMCCA also introduces a specific reporting regime for designated tech firms Read our key takeaways for more.
However, developments are fast-moving in the UK merger control space, with the UK Government and CMA already working towards new (and, in some areas, legislative) reforms only a matter of months after the DMCCA came into force.
Competition investigations – cross-border reach and increased penalties
The DMCCA also introduces substantive reform to investigations across the UK competition law sphere, strengthening the CMA's cross-border reach and significantly increasing the penalties that it may impose for failures to comply with its investigatory measures. Agreements made outside the UK which have anti-competitive effects in the UK are now within reach of a CMA investigation. And the CMA's information gathering powers now extend to overseas persons who are party to an in scope merger or have a UK connection. Read on for more.
New regulatory regime for Big Tech
The most talked-about reform is the new regulatory regime for Big Tech. Read our key take-aways here. The DMCCA empowers the UK's Digital Markets Unit (DMU) (a unit within the CMA) to designate the biggest digital players with 'Strategic Market Status' (SMS). Having designated a firm as having SMS, the DMU will:
- set ex ante Conduct Requirement's on designated firms i.e. rules on what those firms must and must not do;
- be able to make 'Pro-Competition Interventions' to remedy competition problems; and
- require designated firms to report M&A activity before deals are completed.
The CMA said, back in January, that it expected to launch SMS investigations in three areas of digital activity over first six months of the new regime. To date, the CMA has opened investigations into whether to designate: (1) Google as having SMS in respect of general search and search advertising; and (2) Apple and Google as having SMS in the provision of their respective mobile ecosystems, including their respective mobile operating systems, native app distribution and mobile browser/browser engine.